The BedKind team are delighted to announce that we won Best New Product Launch at this year’s Marketing & PR Brilliance Awards in a ceremony at Le Méridien Hotel in London on 7 December 2018.
The ‘Best New Product Launch’ category is awarded to the company and product who can best show that their product boasts clever, innovative ideas, and shows customers why it’s new, relevant, and worth trying out.
BedKind’s innovative approach to animal bedding, as well as the team’s resourcefulness in launching the product, were specifically praised by the judges, who commented:
The new product, BedKind, is a sustainable and extremely healthy solution of animal bedding using recycled cardboard. At the time of the product’s launch, cardboard animal bedding was only 1% of the bedding market.
Judges were impressed with the creative flexibility of the product, and the innovation that seems to be woven into the fabric of the business.
But it was the resourcefulness that saw a virtual marketing team pulled together specifically for the launch from across the parent business that so impressed the judges. This team was then able to create a campaign that generated a 281% increase in website traffic, 83% of which were from new visitors, and a staggering 1300% increase in website sign ups.
BedKind has also been shortlisted for the Horses Product of the Year Award. The winner will be decided in part by public vote. You can vote for BedKind here.
Eleanor Corkett, Bedding Expert at BedKind, said:
“We are delighted that our bedding has been awarded Best New Product Launch at the Marketing and PR Brilliance Awards. With its health benefits for animals, and cost-effectiveness for horse owners, we believe that BedKind is the premium, dependable bedding of the future.”
To find out more about BedKind and it's benefits click here.
If you have any other questions about BedKind please get in touch by using our handy contact form, giving us a quick call on 01234 862169, or emailing us via firstname.lastname@example.org.